Avoid These 3 Common Production Sale Marketing Mistakes
Do you ever feel lost trying to reach your audience? Whether you do private treaty or have a production sale, we have some insider tips on how to resolve mistakes we see in production sale marketing.
Not only do we have a team of creatives working at KRose who make catalogs and do videography, we also buy more than 30 thousand feeder calves each year. This field is where we got started, and it remains a major focus of our business. Everytime we see these mistakes, we wish we could swoop in and tell them where they’re going wrong. We’re glad you found this article so you don’t make the same errors.
Three Mistakes and how to avoid them:
1. Sending traffic away from your own website
Google is smart. When another business is hosting your catalog and videos, you are sending them away and losing valuable traffic. You want people on your site for a long time, but if you aren’t hosting your own videos and catalog, you are losing that option.
It’s OK to have your catalog in multiple places, but your own site should be the primary spot.
YouTube is often our first thought when we think about video. But please, don’t host on YouTube or someone else’s website. YouTube will recommend your competitor’s videos after they’ve finished watching yours.
What to do instead:
We have a private account to control what videos are seen afterward. You can track which videos are being viewed the most and least. Plus, you can retarget everyone who came to a specific bull page when selling semen.
2. Relying on print ads and word of mouth
Word of mouth has it’s merit, but it’s not enough. Print will always be important, but it’s also not enough. It’s hard to break from “what we’ve always done.” However, times have changed, and it’s time to change your strategy. Although word of mouth and print are great methods, we have so many more options in this technology generation.
There is a lot of clutter in the marketplace. During the spring, there are often multiple bull sales on one day. We hear this all the time: “I forgot that sale was today.” Don’t let customers say this about your sale just because they didn’t read the daily paper.
What to do instead:
Don’t put all your eggs in one basket because you WILL miss out on a larger potential audience. You can track traffic with online ads, particularly Facebook ads. We want you to utilize all sources you can, and find your ideal customer on Facebook. Which leads us to our next common mistake…
3. Not utilizing digital marketing
Facebook is the world’s third most-visited website and Facebook messenger is the top mobile app. Almost 70 percent of Americans use Facebook and nearly the same amount use it daily. There are 80 million small and medium sized business pages, and nearly 80 percent of American consumers have discovered retail products they purchase through Facebook advertising.
When it comes to marketing on Facebook, the most important thing we can stress is do not ever hit the “Boost Post” button. It’s tempting, we know. Through boosting a post, you are only going to reach more people. You’ll reach more people, but not the people you want to reach. When you design an ad through Facebook Ads, you can target your demographic, age, gender, and location. Another great thing is you can pay for action. Rather than a lump sum, you are paying a specific amount for an action, like clicking a link and landing on your website.
There’s a lot more to be said about common production sale marketing mistakes, so check out our upcoming blog on utilizing digital marketing to its fullest potential.